USG Integrated Marketing Campaign
Client: Universities at Shady Grove
The Universities at Shady Grove (USG) aim to provide the college experience of their 9 partner universities in one convenient location. In a similar fashion, we took this project on in hopes of bringing the message of USG to its audience via an array of varying media platforms. After brainstorming sessions, we settled on our idea to show a split-screen of a student at USG, shown as both a student in their cap and gown and as they appear established in their respective careers.
This project was ultimately successful in reaching its audience through platforms of print (using posters in metro stations and printed on the sides of buses throughout the DC-Maryland region), through a unique landing page on USG's website, and through social media advertising.
- Art Direction
- Website Development
- Large-Format Design and Printing
- Marketing Collaterial