Modern Family Key Art Campaign
Client: 20th Television
Modern Family stars the Pritchett-Dunphy-Tucker clan, a wonderfully large and blended family. Together these three families give us an honest and often hilarious look into the sometimes warm, sometimes twisted, embrace of the modern family.
The Creative Industry was brought in to provide marketing services and develop the 2016 key art campaign which included transit shelter posters and billboard designs for affiliate networks.
After producing several engaging designs, the client chose this concept along with the “Pick a night. Any night.” to complement the playing card motif.
- Art Direction
- Marketing Collaterial
- Digital Marketing