Pantone’s 2026 Color of the Year Isn’t a Color — And That’s the Problem

Pantone’s Color of the Year is supposed to mean something. It’s meant to reflect the cultural moment, set a tone, and spark creative momentum across industries. This year’s choice—essentially white—does none of that. White isn’t bold. It isn’t expressive. It isn’t even a decision. In a universe of millions of colors, selecting near-white feels less […]