Is the writing on your website readable?
Is your website readable? Do you have your reader in mind when writing copy? People tend to want to write website copy for themselves, using terms and wording that is only familiar within their industry or company/organization. This is especially true if you are a policy organization or consulting group. But did you know that, […]
Elevate Your Nonprofit Blog and Connect with Your Supporters
Research shows that organizations that blog have 55% more website visitors. You can use your nonprofit blog as a marketing asset that can potentially bring you high-quality web traffic, generate new supporters, and increase awareness for your cause. However, merely writing blog articles won’t dramatically transform your web presence. Your blog has to be well-optimized and […]
Six Tips for Creating a Successful Branding Campaign
You’ve worked hard to develop your product or service, and you’re proud of the result. Now, your product needs to be attractive, relatable, and understood by the consumer. You need to reach them and reach them with a clear message. That message comes through building a successful branding campaign. What is a branding campaign? Simply […]
Monitor Your Social Media Accounts in 10 Min a Day
Monitoring your social media accounts is incredibly important. You need to respond to people talking about your cause and understand how people view your organization. The goal of a nonprofit is to educate and raise awareness of certain issues and using sites such as Facebook helps raise this awareness. The use of Twitter and Instagram […]
Snapchat for branding purposes
The hot new mobile app to use is Snapchat. I’ll admit, I’m still getting used to snapchat, what it is and how to use it. I know my teenage nieces love it and no longer use anything else. So, for branding purposes, what’s this all about? Snapchat has something like over 6 billion views everyday […]
Instagram for nonprofits: a picture’s worth a thousand words
The perfect storm of mobile and image-based technology. Check out the Instagram profile, Nonprofit Organizations, a portal to all nonprofit organizations. Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value. It’s is a way for a brand to employ visual storytelling. It […]
How to Make a Splash Using Your Nonprofit Blog
Does your organization have a blog? Maybe you are thinking of creating one. Or, maybe you do have a blog, but are unclear of what you are trying to accomplish with your blog posts. Research shows that organizations that blog have 55% more website visitors. You can use your organization’s blog as a marketing asset that can […]
Check Out These Simple Email Newsletter Designs
Should you or should you not have an email newsletter? Our inboxes get filled up quickly with information from small businesses and big retailers. A lot of these emails are never seen much less read. But, if you respect your reader, design with a goal in mind and communicate effectively with a purpose, you just […]
Hot Style Trends in Web Design for 2018
More Natural Stock Photography In Web Design People are tired of looking at the boring, run of the mill stock photography and want more natural looking photos to connect with on an emotional level. New photo providers such as Unsplash, Stocksy, Death to the Stock Photo and Offset are providing this need. Fewer Photos, More Illustrations In Web Design Like […]
What Makes an Amazing Infographic?
We process tons of information every day and only a fraction of that information is remembered, something like 80% of what we see and only 20% of what we read. A great way for a brand cut through all this information and leave a lasting impression is to turn content heavy information into strong data visualization […]
