Why Design Matters for Your Nonprofit

ErinBlog

nonprofit design

You might have wondered if it’s worth it working with a creative design agency or doing your design in-house. I can tell you it is well worth your investment. All too often, organizations think of good design as a bonus rather than a necessity. Between limited time, money, and expertise, many nonprofits find a reason to deprioritize design. Part of … Read More

SEO Tips For A Successful Website Redesign

ErinBlog

SEO Tips

SEO Tips for Success. Are you getting ready to redesign your website? Has your website generated the response you’re looking for in the past? Now’s the perfect time to reevaluate your search engine optimization strategy (SEO). It’s time to think about ways to improve the traffic to your website and get more targeted users. The Creative Industry has researched a few … Read More

Elevate Your Nonprofit Blog and Connect with Your Supporters

ErinBlog

nonprofit blogging

Research shows that organizations that blog have 55% more website visitors. You can use your nonprofit blog as a marketing asset that can potentially bring you high-quality web traffic, generate new supporters, and increase awareness for your cause. However, merely writing blog articles won’t dramatically transform your web presence. Your blog has to be well-optimized and promoted, and most of all, … Read More

Six Tips for Creating a Successful Branding Campaign

ErinBlog

branding campaign

You’ve worked hard to develop your product or service, and you’re proud of the result. Now, your product needs to be attractive, relatable, and understood by the consumer. You need to reach them and reach them with a clear message. That message comes through building a successful branding campaign. What is a branding campaign? Simply put: it tells the consumer … Read More

Nonprofit content: growing and converting leads into advocates

ErinBlog

nonprofit content

According to The 2016 Digital Outlook Report, a collaborative research project from the Nonprofit Technology Enterprise Network (NTEN), Care2, hjc, and The Resource Alliance, “three out of five nonprofits surveyed have at least one staff member dedicated to online or digital strategy while more than half have a team of at least two to five people. The trend, however, is more … Read More

Set a course for an effective nonprofit brand

ErinBlog

nonprofit brand

Branding for nonprofits is more than just your logo or name. Branding is telling your story to your audience and showing why your organization matters. It’s about the experience and perception your audience has of your organization online, in-person, and on paper. This means everything from the delivery of your services, interaction with donors, printed materials, website, and social media. … Read More

What Makes an Amazing Infographic?

ErinBlog

infographic

We process tons of information every day and only a fraction of that information is remembered, something like 80% of what we see and only 20% of what we read. A great way for a brand cut through all this information and leave a lasting impression is to turn content heavy information into strong data visualization or, more specifically: Infographics. Graphic Designers … Read More

How SEO and Keyword Search Can Help Your Cause

ErinBlog

Search engine optimization (SEO), specifically long-tail keyword search, has become a powerful tool in online marketing. When your organization is easier to find on Google, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond. When it comes to success with … Read More

Monitor Your Social Media Accounts in 10 Min a Day

ErinBlog

social media accounts

Monitoring your social media accounts is incredibly important. You need to respond to people talking about your cause and understand how people view your organization. The goal of a nonprofit is to educate and raise awareness of certain issues and using sites such as Facebook helps raise this awareness. The use of Twitter and Instagram is a great way to … Read More

Check Out These Simple Email Newsletter Designs

ErinBlog

Email newsletter

Should you or should you not have an email newsletter? Our inboxes get filled up quickly with information from small businesses and big retailers. A lot of these emails are never seen much less read. But, if you respect your reader, design with a goal in mind and communicate effectively with a purpose, you just might find yourself noticed. One … Read More