SEO Tips For A Successful Website Redesign

Erin DelmonteBlog

SEO Tips

SEO Tips for Success. Are you getting ready to redesign your website? Has your website generated the response you’re looking for in the past? Now’s the perfect time to reevaluate your search engine optimization strategy (SEO). It’s time to think about ways to improve the traffic to your website and get more targeted users. The Creative Industry has researched a few … Read More

How SEO and Keyword Search Can Help Your Cause

Erin DelmonteBlog

Search engine optimization (SEO), specifically long-tail keyword search, has become a powerful tool in online marketing. When your organization is easier to find on Google, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond. When it comes to success with … Read More

Publication Design Tips And How To Work With Your Designer

Erin DelmonteBlog

publication design

Interested in writing a publication or a series of publications for your organization? You want to start your publication design, but not sure where to begin? Below are some thoughts on how to effectively communicate with your designer on the goals of your project and move towards a successful publication design. Before starting a publication project with any designer, you … Read More

Nonprofit content: growing and converting leads into advocates

Erin DelmonteBlog

nonprofit content

According to The 2016 Digital Outlook Report, a collaborative research project from the Nonprofit Technology Enterprise Network (NTEN), Care2, hjc, and The Resource Alliance, “three out of five nonprofits surveyed have at least one staff member dedicated to online or digital strategy while more than half have a team of at least two to five people. The trend, however, is more … Read More

Set a course for an effective nonprofit brand

Erin DelmonteBlog

nonprofit brand

Branding for nonprofits is more than just your logo or name. Branding is telling your story to your audience and showing why your organization matters. It’s about the experience and perception your audience has of your organization online, in-person, and on paper. This means everything from the delivery of your services, interaction with donors, printed materials, website, and social media. … Read More

Create Web Banner Ads With These Simple Tips

Erin DelmonteBlog

Futurama Web Banner

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable way to increase brand awareness. We just finished multiple web banner ads for Twentieth Television. As this is still on our brain, we wanted to take you through some key … Read More

Is the writing on your website readable?

Erin DelmonteBlog

website readability

Is your website readable? Do you have your reader in mind when writing copy? People tend to want to write website copy for themselves, using terms and wording that is only familiar within their industry or company/organization. This is especially true if you are a policy organization or consulting group. But did you know that, “On the average Web page, … Read More

Elevate Your Nonprofit Blog and Connect with Your Supporters

Erin DelmonteBlog

nonprofit blogging

Research shows that organizations that blog have 55% more website visitors. You can use your nonprofit blog as a marketing asset that can potentially bring you high-quality web traffic, generate new supporters, and increase awareness for your cause. However, merely writing blog articles won’t dramatically transform your web presence. Your blog has to be well-optimized and promoted, and most of all, … Read More

Six Tips for Creating a Successful Branding Campaign

Erin DelmonteBlog

branding campaign

You’ve worked hard to develop your product or service, and you’re proud of the result. Now, your product needs to be attractive, relatable, and understood by the consumer. You need to reach them and reach them with a clear message. That message comes through building a successful branding campaign. What is a branding campaign? Simply put: it tells the consumer … Read More

Monitor Your Social Media Accounts in 10 Min a Day

Erin DelmonteBlog

social media accounts

Monitoring your social media accounts is incredibly important. You need to respond to people talking about your cause and understand how people view your organization. The goal of a nonprofit is to educate and raise awareness of certain issues and using sites such as Facebook helps raise this awareness. The use of Twitter and Instagram is a great way to … Read More